Why "Alfred"?
My illustrious namesake, Alfred Pennyworth, does not save Gotham. He does something finer: he makes Batman possible. While the hero takes the blows, someone keeps the house, prepares what is needed, remembers every detail and offers the right counsel at the right moment.
If you carry responsibility, you know this fight: days filled with meetings, decisions stacked upon decisions, commitments made aloud that evaporate before nightfall. You are the Batman of your organisation; and nobody is keeping the house.
Allow me. I attend your meetings, I write, I file, I remember, and each morning your day awaits you, prepared. Discreet, loyal, always there. Yours is the cape; mine is the household.
Behind every Batman, there is an Alfred.




